For most modern marketers, it’s not uncommon to come up against a plethora of issues that simply make the job far more challenging than it once used to be. With a raft of privacy rules and regulations to contend with, a consumer base that is savvier than ever before, and the constant threat of losing your business moat to an up-and-coming upstart, it’s enough to break out into a cold sweat! However, with the right tools and platforms at your disposal, you can alleviate many of these issues and, in some cases, turn them into net positives. One such service is SafeOpt, which has captured the middle ground between customers who want to receive relevant deals and offers but don’t want to be bombarded by promotional activities and organizations who want to maintain trust and possibly generate new long-term customers. For those on the business side of that equation, this post is for you. You will learn what SafeOpt is and how it can help you to achieve active results unavailable to most SMEs and even allow companies on the larger side of things to increase revenue.
What Is SafeOpt
SafeOpt was founded in 2011 and has rapidly expanded since then. Not only have their B2C side increased exponentially, but they have actually built up and nurtured their B2B customers in order to promote a win-win situation for all. You can read recent reviews of SafeOpt to confirm their ability to help normal businesses increase sales, build loyalty, and boost ROI on their various offerings. Perhaps the most exciting aspect of SafeOpt is that it caters to both sides of the marketing coin. It enables consumers to enjoy receiving a raft of deals that they are actually interested in and have given permission to be marketed at, and brands to reach these customers in a controlled manner that keeps them safe from the complex web of data privacy laws but while still achieving a net positive gain on their efforts.
How Can It Help?
OK, so you have probably read that and are thinking, “Wow, this sounds great, but how can they help me?” That’s a fair question and one that can be answered by thinking about it as a marketing platform. It houses all the features that brands will ever need to grow and promote their wares in the modern world. With this in mind, let’s explore some of the specific features it houses and how you can use them to your advantage.
You Can Tap Into Their Permission-Based Consumer Base
Permission-based marketing is founded on transparency about how data will be used so that customers retain control. Whether seeking subscriptions, registrations, app authorizations, or review requests, brands clearly convey the value exchange upfront. Establishing this trust preserves consumer agency and sets expectations for helpful, non-invasive communications. This approach to marketing has become the new norm and, consequently, the bedrock for sustainable marketing in the modern, privacy-focused era. By securing explicit opt-in consent before collecting and leveraging customer data, brands respect user preferences while ensuring their strategies don’t alienate their target audience.
Moreover, a permission-first approach future proofs your various tactics as data regulations proliferate. Adhering to laws like the all-encompassing GDPR and CCPA that enforce transparency and consent establishes trust in how brands steward their information. This loyalty insulates companies from backlash while fostering supportive communities receptive to outreach…the holy grail of any genuine marketing campaign.
They Have Millions Of Users To Reach
While they are constantly growing, SafeOpt currently has over 175 million users primed and ready to purchase. Not only that, but they have all indicated that they are prepared to receive a range of offers. The best part is that because of the way SafeOpt allows them to select their preferences granularly, they are able to accept or deny offers based on what they actually want. While this ultimately means that you won’t have access to the full 175 million, it does mean that those who have shown a willingness to receive deals from your niche will be far more likely to convert. In other words, it is the polar opposite of a shotgun approach and ensures that your campaigns land on target every time.
They Allow You To Reach Incremental Customers
While attracting new customers broadens a brand’s reach, incremental growth from repeat and expanded purchases by existing customers is the lifeblood of long-term success. Acquiring another dollar from a current buyer requires far less spending than gaining a first sale to a stranger. Nurturing relationships and continually engaging long-term customers provides a steady revenue stream. Brands focused on incremental growth strengthen their competitive moats by deepening loyalty. Targeting up-sells, cross-sells, renewals, and retention campaigns to those familiar with a company increases customer lifetime value.
You Can Use Their Retargeting Capabilities
Retargeting has become a powerful tactic for businesses looking to increase sales efficiently. By placing targeted ads in front of consumers who have already shown interest in your brand, retargeting allows brands to re-engage qualified leads effectively. It ensures those considering a purchase don’t fall through the cracks and keeps a brand’s message top-of-mind as customers continue their research. With retargeting, each new impression has a higher chance of conversion since recipients have signaled interest. The ability to follow up on warm leads in this manner makes retargeting hugely impactful for driving incremental online revenue at a low cost per acquisition. It’s a must-have strategy for any business aiming to convert as many browsers as possible into buyers.
It’s A Business That Scales Up Along Side Yours
In most cases, these kinds of services don’t come cheap, and while you will have to pay to gain access to SafeOpt’s vast range of valuable offerings, they have an ace up their sleeve. With performance-based pricing, you can scale up as you make more money. This means you won’t be out of pocket simply because you need certain features that are only open to enterprise users (but also happen to cost an inordinate amount). As such, these powerful tools are available for any operation, from the smallest mom-and-pop store to the most prominent brands on the planet!
SafeOpt is an amazing platform full of value for those who need a leg up in the cut-throat world of marketing. By using the various options, you can reach a colossal audience of consumers willing and able to use your offers.
